PinkRoccade
Business Analyst / Product Owner → Product & Portfolio Manager → Development Manager.
S³ Studio
When something important stops moving.
I help teams understand what is really stuck, choose what matters, and turn it into something that moves again.
Smart.Simple.Beautiful.
STUCK
The visible problem is rarely the real problem.
You do not need to arrive with the diagnosis. “Something is not working” is enough.
01
The market moved.
The product may still be good. The context changed.
02
It does not land.
The value exists, but people do not feel it quickly enough.
03
AI is everywhere. Value is not.
Possibility became noise. The useful part still needs choosing.
04
The system is in the way.
Structure, process or technology slows the work down.
05
Everybody knows. Nothing moves.
Direction exists. Momentum does not.
Where I work
Different symptoms. One studio.
Market, product, AI, organisation and change are usually connected.
01
Market relevance
Product-market fit, positioning and demand.
02
Product, service & UX
Make the value clear enough to use and choose.
03
Useful AI
Find value instead of more noise.
04
Organisation design
See where structure blocks the work.
05
Leadership & change
Turn direction into movement.
MAKE
Less theatre. More consequence.
Thinking becomes something you can inspect.
Something real should exist outside the meeting.
01
Clarity you can see.
A model or shared view that makes the real problem discussable.
02
A choice you can challenge.
Direction concrete enough to inspect and improve.
03
A next move that exists.
A prototype, change or practical action that creates momentum.
Experience
Twenty years of building & changing.
From business analysis to global IT leadership — and back to the work itself. Products, teams, technology and transformation.
20+years
50+initiatives
30+teams
10+countries
€60M+project value
BDO Global
Global IT Manager → Global IT Director. Development, innovation and REDLABS.
Grodan
Director e-Gro. Built the product organisation from 1 to 4 teams across 2 countries.
S³ / Independent
Product & Transformation Advisor. Advising when useful, building when faster.
Bart
Sometimes I advise. Sometimes I build. The problem decides.
More than twenty years across software, product and IT. Direct, curious and involved. No framework for the sake of a framework.
AdvisorBuilderCreator
Enough website.
Tell me what is stuck.
You do not need to know which service you need. That is what the coffee is for.
One conversation. No sales theatre.